2024 · AI · B2C · Sports Media · iOS/Android
Catch Me Up: Mobile AI Newsletter Personalizing Sports News
Problem
Sports fans often struggle to keep up with news about their favorite teams, lacking time to sift through updates. To stay competitive, Yahoo Sports aimed to solve this pain point. We hypothesized that addressing this need would boost user engagement and drive growth, with 10M+ monthly active users as our starting base.
Challenge
As the lead designer, I spearheaded a 0-to-1 initiative called Catch Me Up (CMU). CMU focused on creating an AI-powered newsletter to keep sports fans informed about their favorite teams. I also expanded the design system to include a game-specific experience, enabling fans to follow updates across pre-game, live game, and post-game stages, supported by tools for our editorial team.
Solution
I collaborated with stakeholders on setting the strategy for:
1. An AI-driven in-app newsletter for MLB fans on iOS and Android.
2. A CMU experience for NFL fans with game summaries, player stats, comparisons, video highlights, and social media content.
Impact
The CMU AI newsletter launched in July 2024, surpassing targets with a 7% DAU CTR (against a 3% goal) and a 21% completion rate (doubling the 10% target), demonstrating strong engagement with sports fans.
Role
Lead designer
Platform
iOS, Android
Timeline
4 Weeks
Skills
Strategy, Product design, Animation
Team
1 Product manager
1 Director of product
10 iOS/Android engineers
Tools
Figma, Jitter
Team Catch Me Up
The Team Catch Me Up AI Newsletter was launched with select MLB teams, making it easier to stay caught up on the latest team news in just minutes.
Content System
Fans can explore Team Catch Me Ups, diving into their favorite team's storylines, schedules, AI-summarized articles, videos, podcasts, and memorable quotes.
Game Catch Me Up
I designed and delivered a scalable content system for the CMU game experience, empowering the editorial team to provide NFL fans with game summaries, player stats, player comparisons, video highlights, and integrated social media content.
The Team Catch Me Up AI newsletter achieved strong engagement with MLB fans.
7%
Daily active click through rate surpassing the 3% target.
21%
Newsletter completion rate surpassing the 10% target.
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